I sell identity design that differentiates peoples’ companies from their competition. My design work helps clients move closer to their goals, boosting client profits through improved attraction and retention of their ideal customer base.
There’s a range of deliverables here.
It varies depending on what clients want, and I’m happy to send a quote when I know what’s involved.
Think of your brand’s visual identity as an investment. It’s something that when combined with a great product or service will pay off year upon year for the life of a business.
No. Design isn’t a commodity.
“A commodity is anything for which there is demand, but which is supplied without qualitative differentiation across a market. In other words, copper is copper. Rice is rice. Stereos, on the other hand, have many levels of quality. And, the better a stereo is, the more it will cost.”
In the same way that clients choose their designers, designers choose their clients. It’s up to the designer to work with those who value their skills. Read what people have said about what it’s like to work with me.
Time frames generally vary from three weeks to three months depending on deliverables.
Possibly. My focus is always on current clients, and I won’t work on more than two projects at a time. That’s good news for those who hire me — they get a lot more of my time and attention.
Here’s a brief overview.
After the design brief is finalised, and after I’ve asked the questions I need to, clients will usually receive a PDF presentation showcasing effective design options. The designs are shown in different contexts to help clients see how the identity adapts and flexes in various situations (on signage, vehicles, business cards, etc.).
When everyone’s happy, artwork is supplied in original formats along with full ownership.
That’d be easy, but is it really a good idea to fit in? It’s more difficult, but ultimately much more rewarding, if the design sets a company apart.
The majority of my clients are overseas. That hasn’t been a problem whatsoever, and as much as I enjoy meeting face-to-face I’ve found that talking on the phone, Skype, and communicating by email can save everyone a lot time that would otherwise be spent travelling.
I’ve dealt with print companies around the world and I’m happy to offer some money-saving advice.
Here’s a primer: 12 money-saving questions to ask before printing your promotional material.
With most projects I ask for a 50% downpayment by Paypal and Bank transfer before scheduling the work. The remaining 50% is paid on completion and just before I send original artwork.
Drop me a message with any other questions.