Every brand identity project is different, so I have to understand what clients need before I can offer a quote. Here are some of the things that clients have paid me to design.
Trademark
A company’s logo, whether that’s a wordmark, symbol, or both, is often the first visual association a potential customer will have with a brand. Use of the mark across every touchpoint will boost recognition rates, and, coupled with a positive brand experience, can help generate repeat business and increased profits, as well as instilling trust among customers.
Stationery
Email might have largely replaced the traditional letterhead, and we don’t hand out our business card as often as we once did, but corporate stationery can reinforce the distinction of an excellent product or service. With a little creativity and a touch of elegance, a letterhead, card, envelope, and compliment slip can add class to a brand’s communication.
Style guide
A style guide is particularly beneficial for medium-to-large-sized organisations where more than one person is responsible for handling the visual identity. Here are some examples: Brand identity style guides from around the world.
Website
If a client needs the design and development of a website, it’s likely that I’ll bring a third party on board. Alternatively, I’m happy to recommend web specialists for clients to deal with themselves.
Favicon / Social media avatar
These miniaturised icons can drive home a brand’s essence by showing that attention is paid to the smallest details.
Collateral
A promotional brochure, an annual report, sales literature, a menu — whatever communicates the right message at the right time. Depending on scope and page-count, a different designer might be recommended for these items.
Signage
A store-front, an office reception, a billboard, from 2ft to 20ft tall, wherever it appears, signage should identify, advertise, and tell a story.
Ephemera
Basically, anything disposable and used for a limited time, such as paper cups, tote bags, pens or pencils.
For specific requirements or any questions, please ask.